Let me focus on your social media.
So you can focus on your business.
What is Social Media Management?
Marketing has traditionally been the interruption of life as a catalyst to an emotional response that will cause you to remember the product, brand, event, etc. For example, a billboard obstructing our view, a commercial taking us away from our favorite tv show, or a seemingly endless string of magazine ads before the article we wish to read. But as the world condenses into an ever-growing internet community, marketing also has to evolve, and one of these streams of relational evolution has become social media management.
Social Media isn't just about posting photos and status updates anymore. It requires a complex strategy that adds value to the lives of your target audience, causing them to see your business as a leading source for your product or service. Quality over quantity is always better when it comes to social media and the strategy you put in place will allow that content to help you exceed your business goals.
Content is what you're posting to your social media platforms. It needs to carefully curated to express your business's personality, goals and target market. It's important to have a variety of content in relation to your stratgey to optimize your reach, following and engagement.
Scheduling & Publishing
There is always an opportune time to post content to your social media platform that will attract your followers and get the most engagement. There is an art and science behind pushing the "Post" button, and it doesn't have to take up a lot of your time. Scheduling posts along with your strategy and target audience habits in mind will pull all your efforts together for a seamless and successful online presence.
Analytics & Evaluation
A crucial part of your social media strategy must be evaluation. Every campaign, goal and effort should be analyzed after a specified time to make sure that your business is staying on track, engaging with people who care about your product or service and increasing your presence in the digital world. A look into your Return On Investment, Search Engine Optimization and organic growth are all part of this important part of social media management.
Discover Our Blog
Social media is an ever-changing industry. Once you feel comfortable in one area, it's pretty-much bound to change. Stay up-to-date with our blog. It's fun and easy-to-read and written for real people who run a business and their social media.
Trust me, I know what it's like to be a business owner and feel like you're being pulled in a million different directions. I know what it's like to be constantly busy, yet never feeling accomplished. So, let me focus on your social media presence so that you can focus on what you do best - your business.
I love getting to know business owners in the community and am passionate about helping Northland's businesses grow in success through their digital presence. You'll learn new skills and come home with resources to help you once the workshop is over.
"As a business, your presence on social media requires a complex strategy that adds value to the lives of your target audience, causing them to see your business as a leading source for your product or service."