How to Write Engaging Social Media Copy

How to Write Engaging Social Media Copy

At Simple Life Social, we mainly focus on “learn social media New Zealand”. As a social media coaching business, there is one crucial thing that we cannot ignore. That is, writing a copy that gets engagement from your audience.

Engagement is extremely important as it helps you convert your audience into fans and later into paying clients. As we have always taught the social media Northland users, how you write your social media copy will depend on the social media you intend to use it on. Below, we will guide all the social media New Zealand users on how to create engaging copy to use on the major social media networks.

1.    Facebook


With the adult audience exceeding 79% of the total users on the social media network, Facebook is still the most popular network. This is why we have placed it first.  The important things that you need to observe while creating a Facebook copy include:

  • Go through your work to ensure that the formatting is correct before posting.

  • Avoid using auto-posting. You risk including the “@someone” while this is only compatible with Twitter and IG. It can make you look careless.

  • Although Facebook extends the number of characters on status updates to 63,206 people rarely visit Facebook to consume long content. Posts which have 80 characters or less will receive more engagement.

  • Visual content is more appealing than text. Use it more.

2.    Twitter

Twitter recently increased the number of characters that each tweet can have to 280. While writing a Tweet, what are the basic rules you need to follow in order to get the most engagement? Should you use all the 280 characters? Find out below:

  • The best length for copy tweets is about 120 to 130 characters. These tweets usually have the highest CTR (Click Through Rate).

  • Make use of hashtags in your tweets. These are an efficient way to summarize the message you are trying to get across to your audience and make them searchable.

  • Avoid overusing hashtags. Make sure that text forms the larger part of your tweet. Limit the number of hashtags you use to one or two. These tweets will receive 21% more engagement.

3.    LinkedIn

This is a great channel that you can use to distribute your content. LinkedIn does allow its users to share their own original content with an audience that is far much larger than what they have on their own domains. 29% of individuals use LinkedIn. This means that by posting on the social media platform, you will get to reach more potential customers. Here are some tips to use:

  • Use about 100 characters for your headline.

  • About 40,000 body characters work best.

  • Avoid using duplicate content.


4.    Instagram

32% of the adults who use the internet are on Instagram. To make the best use of this social platform, use the tips below:

  • Instagram focuses on sharing pictures. Therefore, use visual content.

  • Do not use more than three text-lines as the caption.

  • Use all 30 hashtags that IG allows and @mentions.


Brie Timings