The 3 Things People are Looking for On Your Website
There are many reasons people are searching for your business. They’ve seen your social media channels and want to know more, they heard about you from a friend or they’ve stumbled across in the search results. Either way, they are being directed to your website and looking for key points to guide their decision process.
In their May 2018 Newsletter, think with Google* explained that consumers, and people in general are research obsessed and it has never been easier to quench that thirst than with Google search at their fingertips. Typically, there are three areas of interest for a person who is planning a visit to an unknown business and with these points in our mindset, we can optimize our small business website new zealand to make sure they feel at home before they ever step foot through the door.
They want to get excited about their visit to your business
If a new customer has been referred to your business by a friend, it’s because that current customer is excited about what you have to offer. This new website visitor wants to see what all the fuss is about and get excited about your offerings as well.
If your business is known for its caring customer service, be sure to have a video or photo of those happy employees as the header on your homepage (for example). Or showcase the detailed workmanship that is crafted into each and every unique product that you’re konwn for. Ask your community what it is that sets your business apart and don't be afraid to showcase that when visitors first visit your website.
Ask yourself, your staff and your current customers the following questions:
What do customers look forward to when they come to your business?
What brings others to your business?
What sets you apart from other competitors?
They want to feel confident when they arrive at your business.
We all know what it's like to enter into a new place and feel lost. We can feel extremely vulnerable to the point of turning right around and going home. We never want potential customers or client to feel unwelcome, so it's important that our website gives them the confidence in what to expect when they first attend. By putting the following items on your website new zealand, visitors will feel much more comfortable to show up for the first time.
Facility Map or Parking Directions
Price List or Menu
What to expect on their first meeting with your services
What to bring the first time they come in for an appointment
What area of the store they should check out first
They want to create the best experience of their interaction with you.
People who are researching their visit to your business also want to make sure they get the most out of their experience. For example, if your business offers free accounting advice during Wednesday lunch hours, this needs to be made known. Similarly, if you open up your doors an hour early to VIP members the last Sunday of every month, make sure people know how they can get on that exclusive list!
Providing a clear idea of what your business offers will help people to take advantage of all that is available to them, making their experience the best it can be. It will also help to reduce any anxieties or apprehensions that one may have of becoming a customer, especially if you’re new to them.