National Get to Know Your Customers Better Day will drop on January 18 so now is a great time to look at who your customers are and how you can better help them with their wants and needs. Whether you’re a mom-and-pop shop that has been on the same street corner for over 50 years or a growing online business that doesn’t have a store front, today’s customers want to feel known, heard and like they matter. Here are a few ways you can make that happen:
Customer Appreciation Days | One of the most direct ways that you can get to know your clients is to hold Customer Appreciation Days. This isn’t just about extending a discount. Do things like door prizes or bring out the barbeque and give away free hotdogs. When greeting them, take time to introduce yourself, recognize returning customers and personalize your conversations with them.
Ask for Their Opinion | These days it is very easy to set up surveys for your customers to do online. Websites such as www.surveymonkey.com are websites that allow you to make surveys for free that your customers can use. You can leave a link at the bottom of receipts to help them remember where to go. Giving an automatic incentive to return to the store once they have completed the survey will encourage more people to actually take those surveys.
Be A Part of Their Community | Facebook, Instagram and Twitter are great ways to be in their lives on a daily basis, even when they’re not in the store. Remember that only 20% of your posts should actually be about selling your products or services. For the most part you want to be asking questions, commenting on social events, informing them of your changing hours or posting pictures from behind-the-scenes, such as receiving a shipment, overnight inventory or co-worker pranks. If used to its full potential you can stay in touch with your customers in more of an on-going basis and build their trust to return to you, even if you’re not the cheapest option. Using the ‘Stories’ function on Instagram and Facebook will show them what happens at the store everyday. Mention customers, congratulate them on big life-events and direct traffic to businesses that use your product as well.
Talk To Them | Yes, I am a social media manager and I am suggesting that you actually talk to them face-to-face. This one is all a bout the attitude that you bring to the interaction between you and the customer. This doesn’t need any promotions or gimmicks. Talking to them shows that you care and want to provide the best service possible and that is something they will remember and talk about. Customer service isn’t about an angry transaction between employee and customer, but an opportunity to show how much you care about the relationship between the two. Encourage your employees to have a calm attitude, with can-do smarts about return situations or an upset customer. Spend money on training your employees well.
National Get to Know your Customers Better Day doesn’t have to be a stressful event with bouncy castles and a disco. It should be something you do all year round. Try some of these points or think up some of your own that are best suited to your customer demographic. Remember, you can always contact us, we are always happy to work with you to help bring out the best your business has to offer.