2018 is going to be the biggest year for marketing on social media yet and if your small business isn’t savvy in the basics of online branding, you’re going to miss a huge margin for potential profits. Feel the anxiety rising? Don’t worry, we’re here to help!
As we head into the New Year, now is a good time to review the way you have been marketing your business through social media. Looking at what has been effective throughout the year gives you the opportunity to see where your marketing strategies have worked or where they may have fallen short. We have come up with a few key areas to focus on when auditing your social efforts thus far, and ways to up the ante in 2018.
Facebook allows up to 63,208 characters in a status update, but all those characters are useless when your followers are only going to read about 60. When posting on Facebook, often less is more. Most engagement happens at about 40 characters, so keep your posts between 40-80 characters, because your readers attention span will lessen after that. Most users will focus on what shows up on their wall but not actually open the post you have made if it takes them off Facebook.
Using #hashtags on Instagram is a great way to categorize the posts you make. Keep them relevant to the information you are giving but also try to throw out hooks that will help bring in new users. Instagram allows up to 30 hashtags per post, and unlike Facebook, users actually search for new people to follow using hashtags, so it’s a great way to increase your following.
LinkedIn can be an incredibly underused resource, and you may not be focusing on this platform. If you’re a B2B, LinkedIn is the best way to connect with other businesses. If you’re a B2C, it can be useful to see how other businesses in your field are marketing themselves and give you contacts to work with on promotions or events.
The best way to have a strong presence on Twitter is to post often, about 5-7 times per day. Recently Twitter increased the character cap from 140 to 280, but overwhelming the reader with multiple lengthy tweets can have a negative effect. Short and sweet a bunch of times each day will keep the reader engaged.
Don’t overlook the importance of marketing your business through social media. Traditional marketing is going the way of the Dodo, and it has never been more cost-effective to reach as many potential clients as you can now through social platforms. Don’t leave this important business strategy to someone ill-informed; hire a social media manager to be in charge of your digital presence.
No matter what you decide to do with your social media this year, remember to keep it ever-changing. Giving out new and different content each day will keep your business at the top of the news feed and your audience will remain engaged, curious and guessing about what you’ll post next.
If you’d like to know more about my social media management services and how they can work for your unique business situation, send me an email!