How to Create a Social-Worthy #goodmorningworldnz Video

100% Pure New Zealand was introduced as the marketing campaign in 1999 and since then has seen many adaptations. The latest variation to the 100% Pure New Zealand marketing campaign for the country is 100% Pure Welcome and it is the biggest campaign for New Zealand yet.

I love this campaign because New Zealand is unique for many reasons including that we are the first place to see the light of day each and every morning. The magic of this campaign is that we can welcome the day and welcome those visiting our nation with the warmth we would welcome our whanau.

I highly recommend my clients, students and community to get creative and film their own #goodmorningworldnz video to showcase not only their business but the many reasons to visit our nation.

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How to Write a Social Media Caption That Drives Tourists to Book

Posting to social media isn’t about feeding the beast or posting just because we have to. It’s the frontlines of meeting and greeting our future guests. What tourists find on social media can literally make or break their booking decision.

When you post a photo and caption to Instagram or Facebook, there needs to be thought and strategy behind it.

We recommend sitting down for at least 15 minutes each day to craft the perfect caption following our formula.

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Brie Timings
How Vulnerability Shapes Your Social Strategy

What stood out to me in the Netflix special was the way people struggle to be vulnerable and how I easily recognize that not only in myself but also in my clients and students. We're so afraid to be visible on social media. We’re so afraid to get in front of the camera.

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Brie Timings
The 3 Things People are Looking for On Your Website

There are many reasons people are searching for your business. They’ve seen your social media channels and want to know more, they heard about you from a friend or they’ve stumbled across in the search results. Either way, they are being directed to your website and looking for key points to guide their decision process.  

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Brie Timings